• Zoondy: A Safety Net for Entrepreneurs and Underemployed Workers






    Building a business takes hard work, time and energy. If you’re selling your services as a consultant or freelancer, being an entrepreneur doesn’t necessarily take a lot of money; but it can involve some risk. On average, it takes five years for a new business to start making money. That’s too long for most people, particularly people with family responsibilities, to go without a reliable income. Zoondy gives you options. A safety net for entrepreneurs With Zoondy, you can take a graduated approach to realizing your entrepreneurial dream. By keeping your rent-paying, bill-paying day job while you start selling your target

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  • Busting Employment Myths that Hold Us Back






    “You need to build up some business experience before you strike out on your own.” That’s the advice your parents probably gave you when you were starting out. It’s probably the advice they got from their parents, and it’s most likely the advice you passed along to your own children when they graduated and set out to find a job. But it’s bad advice – especially now when unemployment is high and job opportunities are limited. Sure, experience counts; but you can get it just as easily working for yourself as someone else. One of the most perpetuated and self-limiting

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  • Misconceptions about Entrepreneurship Cause Us to Self-Limit Employment Options






    Most people tend to think of entrepreneurs as a rare breed of risk-riding business mavericks; but the truth is far more mundane. The typical entrepreneur is an ordinary person just like you who sees a need in his or her community and is willing to work hard to fill that need. Some entrepreneurs are like comets that streak across the social landscape, vaporizing old ideas and leaving an energy-crackling new world order in their wake. But for every Steve Jobs or Mark Zuckerberg, there are thousands of small-scale entrepreneurs; regular folks with small dreams working to create a better life

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  • Internet Entrepreneurship Provides Income Resource for College Students in Debt






    College graduation used to be a time of celebration and new beginnings. Most graduates could reasonably expect to graduate with a job in hand or find gainful employment, usually in their field, shortly after turning in their cap and gown. A college education was considered the express ticket to a good-paying job, home ownership, financial security, an eventual executive position, and a comfortable retirement while you were still young enough to enjoy it. A college education was considered the path to the “American Dream.” And for a long time, it was; but today’s college graduates are living a different reality. College graduation is

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  • Changing Job Front Demands New Work Skills






    Singer-songwriter Bob Dylan got it right when in 1964 he wrote: “The times they are a-changin’.” That was nearly half a century ago but is as true today as it was in the turbulent ’60s. Back then, the country was grappling with massive social change; today, the workplace is the battleground. The recession, global economic crisis, rising Digital Age, and globalization of commerce have created a perfect storm that threatens to inundate those — both workers and companies — that do not embrace the sea of changes that are already starting to erode the American workplace as we know it.

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  • Tips for Defining Your Personal Brand






    Creating a personal brand can help you market your skills and expertise more effectively on Zoondy. After assessing your skills and interests (see our previous post), put some thought into what you want to accomplish professionally and personally and make a list of goals. Your list should include both specific short-term goals, as well as more general long-term goals. Write down the things you want to accomplish in the next month, 3 months, 6 months 12 months. This gives you a starting point and a concrete series of tasks to accomplish. But you also need to rough out a  5-year plan, maybe even

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  • Job Skills for the New Employment Marketplace






    The job market has undergone a major upheaval. A lot of people are blaming new employment trends on the recession, but the recession was more of an accelerant than a cause. The job crisis was already brewing; the recession simply shoved it unceremoniously into the spotlight. (See our post on Defining the New Job Market.) Just as the birth of the Computer Age and the Industrial Revolution before it made many work skills obsolete and required that workers learn a new set of skills; today’s changing employment scene is necessitating the development of a new skill set. Trapped between the rising Digital

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  • Defining the New Job Market






    In the past, when the job market tumbled, laid off or downsized workers could reasonably expect to get their old jobs back when the economy recovered. They might have to take a position with a different firm, but there would still be demand for their skills and experience. The scary thing about today’s unemployment crisis is that the majority of the jobs that have been lost during the recession, particularly manufacturing jobs, are gone forever. Economic analysts are warning that high unemployment could continue into the next decade because many unemployed workers do not have the technical skills needed to drive

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  • Goodbye Golden Parachute; Hello Zoondy!






    Over the past couple of generations, employment expectations in America have undergone some drastic changes. As recently as the 1970s, it wasn’t unusual to know people who had worked at the same company their entire working lives. During your grandfather’s or great-grandfather’s time (depending on whether you’re a Boomer or Millennial), the 30-year career culminating in retirement and a gold watch was the norm. People could count on being employed by the same firm from their 20s until their retirement at 65, with a reasonable expectation that they could work their way up the ladder as their career progressed. U.S.

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  • In Uncertain Job Market, Zoondy Puts You in Driver’s Seat






    Last week the Federal Reserve Board said they were wrong. Their April employment forecast was overly optimistic. Fueled by concern about the European financial crisis and U.S. congressional deadlock, economic growth is now predicted to be just 2.2 in 2013, not 2.7. Instead of dropping to 7.7 as predicted, U.S. employment, currently 8.2%, is now expected to hover around 8% in 2013. Disappointing news, certainly, but all the more reason for American workers to take control of their employment security and get back in the driver’s seat with Zoondy. Speaking to America’s legendary entrepreneurial spirit, Zoondy is a new employment platform

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