It doesn’t matter whether you’re self-employed or a large corporation, you have to work hard to impress your clients if you want to get and keep their business. Of course, big companies have huge budgets, massive marketing departments, aggressive sales forces and acres of customer service agents at their disposal. You only have you!
When you’re starting out, you’re unlikely to be competing on the same playground as the big kids; but you can take a page from their playbook to attract the attention of potential clients and convince them that you’re the best person for the job. There are six universal qualities that make a business successful and drive customers to its door:
- Well-defined brand image
- Superior product knowledge
- Responsive customer service
- Quality work product
- On-time delivery
- Competitive pricing
Applying these six critical characteristics to your online business will help you attract clients and grow your business.
Well-defined brand image. Be clear and specific about what you have to offer clients. Make sure you are providing the same message in every medium in which you promote your business: your Zoondy business page, website, Facebook business page, LinkedIn profile, Twitter account, etc. Potential clients may be mildly interested in your background, education and how you got started; but their primary interest will be in what you can do for them. Keep your focus on “you” not “I” and “my.”
This doesn’t mean you can’t personalize your business pages and website. Allowing your online persona to reflect your personality creates a more personal connection with clients that profits freelancers, consultants and entrepreneurs. That personal rapport can be instrumental in creating client loyalty. But keep the focus professional. Potential clients are more interested in whether you can handle their project than they are in your dog’s name or your favorite vacation spot.
To be continued