Location is just as important in marketing as it is in real estate. Whether you’re trying to sell a service or a product, you have to get the word out to potential buyers. That means marketing yourself where you can reach the maximum number of people. Today, that place is Facebook. According to Mashable, the average user spends 15 minutes on Facebook every single day, or about 8 hours each month. Multiply that by the 163.2 million (and counting) U.S. Facebook users and it’s easy to see why marketing experts consider Facebook a potential customer gold mine.

If you’re trying to build a business on Zoondy, you already profit from our strong social media presence, including Zoondy’s Facebook page which helps drive potential clients to the Zoondy marketplace. But creating your own Facebook business page will increase consumer awareness of your business and help direct even more potential customers to your Zoondy business.

If you’re already on Facebook, don’t make the mistake of simply adding business info to your personal page. It’s not a good idea to mix business with pleasure. Your friends won’t appreciate wading through your sales pitch; and, be honest, do you really want potential customers to see those photos of you partying at the beach? Image is important when you’re in business for yourself. Customers are looking for professional business partners. Creating a separate Facebook business page is a smart way to keep your personal and business lives separate.

Creating a Facebook business page allows you to control your professional image and marketing message. You can use your Facebook business page to plug your product or services, target specific customer groups, keep customers up-to-date on new services, build rapport, cement customer loyalty, launch marketing initiatives and more. If you can develop an ongoing conversation with visitors to your Facebook business page, you can use Facebook metrics to develop a better understanding of your customer base.

When you’re trying to build a business, your Facebook business page can be a powerful business tool, providing valuable information you can use to grow your business.

Next time: Setting up a Facebook business page