• How College Grads Can Develop Work Experience
    College Grads Can Develop Work Experience






    Employers are looking for more than a college degree when they shop for job candidates these days. So how can College Grads Can Develop Work Experience they need to compete in this competitive market? As we noted in a previous post, obtaining a college degree no longer guarantees the high-paying jobs it used to. Entry level salaries for college grads have been down-trending over the past decade during which grads have seem their earnings drop 13%. While many blame the economy, the problem is more complex. College tuitions have been rising at unprecedented rates, but employers complain that graduates are arriving in the

    Read more

  • How Much Money Can You Save Working from Home?






    Most people assume that it’s cheaper to work from home than it is to work at an office. But balanced against the savings in gas, car maintenance and wardrobe upkeep are home workers’ typically lower salaries. Of course, telecommuting jobs and home businesses afford workers other rewards such as more time with children and family, greater schedule flexibility and decreased stress that, while not directly compensated, outweigh financial considerations for many workers. Despite those perks, at the end of the day you have to earn enough money to pay the mortgage, buy food, clothe the kids, take the dog to

    Read more

  • Beware of Questionable Career Advice






    Nobody would argue that the job search paradigm has changed. Before the internet became an integral part of life, face-to-face interviews with your potential employer were the norm. The man or woman on the other side of the desk probably took a look at your resume, but the rapport you created during the interview is what got you the job. Times have changed. Very few job hunters even get to the interview stage these days. Today, resumes play a primary role in the hiring process. If you don’t send in a great one, you’ll never get the chance to wow them

    Read more

  • Which Resume Tips Should You Pay Attention To?






    The U.S. unemployment picture is slowly improving, but competition for jobs is still stiff. Workers are looking for any edge they can find to make sure hiring officers give their resume a good, long look. With hundreds of people applying for a single position, only a very small percentage of resumes are actually reviewed. Even then, you’re lucky if HR spends more than 30 seconds glancing at your resume. So how do you make your resume worthy of a second glance? Job seekers are inundated with advice on how to write a killer resume, but not all of it is

    Read more

  • More Facebook Marketing Tips for Entrepreneurs






    Getting the word out is a top priority when you start a business. Before they can become customers, people must be aware of your business. As discussed in our previous post, launching a Facebook business page is an effective way to expand consumer awareness of your business and generate word-of-mouth buzz that will drive consumers to your website and Zoondy business page. Because it’s a social medium, Facebook requires a softer, more conversational approach than you are probably using on your website. Think of the difference in approach this way: The goal of social media marketing is to create a

    Read more

  • Sharing Economy Lets You Monetize Your ‘Stuff’






    If you’re looking for a way to make some extra cash, look around your home. You probably have a lot of “stuff” you don’t use anymore or use only occasionally. Think of it as maximizing your return on investment. For example, a cordless drill purchased for $100 and used twice costs you $50 per use. If you share your drill with 10 people, the daily use cost drops to $10. If you charge each person $15 a day to borrow your drill, you not only recoup your $100 investment; you make $50 profit. The more times you share your drill, the more money

    Read more

  • Measure and Evaluate to Fine Tune Social Media Strategy






    To maximize social media rewards, you need to develop a social media strategy (see our previous post). As implementation of your strategy begins, it is important to track response with online metrics and evaluate results regularly. As with any marketing campaign, don’t expect to hit a homerun right out of the box. Social media marketing requires regular maintenance and periodic tweaking. If you have decided to start a new business or sell your services on Zoondy, you have to expect a certain amount of experimentation until you find a social media mix that successfully reaches your target audience and starts to attract

    Read more

  • Social Media How To: Tame the Social Media Beast






    Social media like Facebook and Twitter offer budding Zoondy entrepreneurs more than free advertising, although that’s a critically important benefit when you’re starting a business. But even more important may be the opportunity social media provide to connect with consumers on a personal level and start building a loyal customer base. While popular social media are free, realizing the benefits they offer comes at a price — time, something that’s in short supply when you’re trying to build a business. Social media require daily attention to produce beneficial marketing results. It takes a steady diet of fresh material to keep followers satisfied.

    Read more

  • Create a Personal Brand to Market Your Skills on Zoondy






    Corporations like Coca Cola and Ford spend billions of dollars to create, market and maintain a certain image of their company and products. Why? Because branding works. By strengthening consumers’ associations between a corporation and certain desirable values, branding enhances corporate image and drives sales. People striving to create demand for their skills and services on Zoondy can benefit in much the same way by creating a personal brand that immediately identifies them and what they have to offer. Branding is a way to establish yourself as an expert in your field, enhance your employment value, and drive demand for your

    Read more

  • Use These Job-Winning Tips to Boost Your Career






    Tips to Boost Your Career: The improving economy has launched a surge of new start-ups. What can that mean for your career?  Veteran start-up mentor and angel investor Martin Zwilling recommends joining the start up revolution either by starting your own business or, if you’re short on capital, getting in on the ground floor as an early employee of a start up. Not sure how to go about launching a start up? It’s not much different that applying for a job. Launching a start-up business uses the same skill set. Zwilling’s best advice is to get started now. Don’t take the summer

    Read more