Creating a personal brand can help you market your skills and expertise more effectively on Zoondy. After assessing your skills and interests (see our previous post), put some thought into what you want to accomplish professionally and personally and make a list of goals. Your list should include both specific short-term goals, as well as more general long-term goals. Write down the things you want to accomplish in the next month, 3 months, 6 months 12 months. This gives you a starting point and a concrete series of tasks to accomplish. But you also need to rough out a 5-year plan, maybe even a 10-year plan that will channel your efforts toward your ultimate goal.
Goal-setting is an essential step in the personal branding process. Your goals may change over time, but to get somewhere you have to know where you’re going. Goals are like destinations on life’s road map. They give life direction and purpose and provide the incentive to try something new or work a little harder. They are also instrumental in defining your personal brand. Your goals will help you determine what skills to market, define your target market, and set parameters for the use and sale of your services.
With your skill assessment and goals in hand, you are ready to write a personal branding statement.
- Start by making a list of five skills or attributes where you outshine the competition. What makes you unique? Where do you provide exceptional value?
- What business or industry are you trying to target? Who needs or can benefit from your services?
- Write a one-sentence personal branding statement that references your expertise or skills, specifies your target audience, and states what you offer customers.
The Zoondy Daily offers more tips on marketing your skills on Zoondy.