Zoondy isn’t the only one breaking new ground to innovate internet employment opportunities. AARP has partnered with LinkedIn to develop a new online job-search approach. While AARP is obviously invested in finding jobs for its core constituents, adults over the age of 50; its new online employment service, called Work Reimagined, is designed to benefit job seekers of all ages. In fact, participating corporate employers had to sign a pledge agreeing to recruit across all age groups.

So what’s so different about Work Reimagined? Advertised as a completely new approach to internet job hunting, the service was built to assist experienced workers and focuses on networking and mentoring as avenues to finding a job. Rather than take the hunt-and-peck classified ad approach familiar to users of Monster.com and similar job-listing sites, Work Reimagined starts with your interests, skills and job preferences such as location and salary range and works to match them to available jobs. In some ways, Work Reimagined seems to take the old school meet-and-greet, exchange cards, hands-on networking techniques that reigned before the internet came to dominate business life, digitizing them for online use.

Instead of perusing long lists of job openings on your own, on Work Reimagined you develop networking communities of peers, contacts and mentors who work with you to help you hone your skills, match those skills to today’s job opportunities, watch for and share job postings that might interest you, and offer advice and mentoring not only as you go through the application process, but also after you get the job. And as part of the community, you are doing the same for the other people in your group. In effect, Work Reimagined puts into one easy-to-access, user-friendly site all of the internet resources you typically have to search out on your own when you start hunting for a job online.

The key to its success is Work Reimagined’s ability to leverage LinkedIn’s powerful networking capabilities. And, of course, AARP’s ability to leverage its powerbase to convince major corporations to buy in.